Video: Fresh & Easy Neighborhood Market Shoppers Go Nuts

Fresh & Easy Launches Hip New Grocery Look For Bakersfield
Supermarkets say they’re not copying them — though they likely are. Some people complain the budget-friendly small family portions are too small. They don’t appear to be. The overall simplicity of the market with its skylights and friendly green trim is all-too inviting. You can feel the openness.

And more: The green carts look inviting like they could fit an entire produce section. There’s even a mysterious head chef who often pokes his head out of a Manhattan Beach location to share new creations and listen to what kinds of foods people want concocted in his secret kitchen.

And now they’ve invaded Bakersfield.

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